 |  Many Gamers Still Attached to Older Systems
24 Nov 2004
According to the most recent wave of Phoenix Marketing
Internationals recently released market research study entitled
Consumer Buying Intentions, four out five households play video
games. Although the majority are playing via a home PC, PlayStation
2, Xbox or Game Boy, the original PlayStation, Nintendo 64, and
Super Nintendo are cited as the systems played most often by
one-third of gamers. In addition, seventeen percent of survey
participants planning to purchase an electronic gaming system this
holiday season will be buying older systems. Whether playing on a
computer, console (e.g., PlayStation 2, Xbox, or GameCube), or
handheld system (e.g., Game Boy, Nokia N-Gage, Tapwave Zodiac), the
majority of US households are gaming according to David Pluchino,
Senior Research Manager at PMI. Interestingly, more than a third of
gamers are holding onto older systems and actively using them,
added Pluchino. A large proportion of gamers are also playing video
games via a handheld device, specifically, variations of Nintendos
Game Boy system. When asked about future purchases, one out of ten
households indicated they would be picking up a new handheld system
this holiday season. This is not surprising stated Pluchino, with
the increase in leisure travel, parents are looking for ways to
entertain their kids during long drives or airplane trips. Phoenix
Marketing International is one of the premier marketing services
firms serving the technology, travel & leisure, financial
services and consumer packaged goods sectors. Through a combination
of custom market research products and services, syndicated
research products such as the Consumer Buying Intentions Survey and
sales optimization modeling, PhoenixMI partners with clients to
generate sound business and marketing opportunities and produce
measurable sales results and a return-on-investment on marketing
development expenses. The Phoenix Marketing International Consumer
Buying Intentions Survey was fielded during the month of October
2004. The findings from this market research study are based on
information from 30,169 completed interviews with 24,980 having an
electronic gaming system in their household including more than
half owning a PlayStation 2, Xbox, or GameCube System. This robust
sample yields a 95% confidence interval with an error margin of +/-
0.54%. |
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